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Article: Gucci's Cruise 2025 show

Gucci's Cruise 2025 show

Gucci's Cruise 2025 show


Gucci's Cruise 2025 show,
held at London's Tate Modern, is a homecoming of sorts. It celebrates the city's influence on their founder, Guccio Gucci, who found inspiration for his travel goods store after working in London. The collection promises to be a blend of Gucci's rich heritage with a modern twist, reflecting both London's cultural melting pot and the brand's constant evolution. Expect a celebration of Gucci's past that paves the way for a fresh perspective on travel and style.

Inspired by multiple journeys to London over time, Creative Director Sabato De Sarno sought to capture the city’s essence at Tate Modern – a place where art, design, and fashion intertwine. Connected, both in heritage and spirit, London and Tate Modern became the ideal settings to showcase Sabato De Sarno’s vision for the Cruise 2025 show.

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